Lacoste reveals their new collection Flag, “carrying sporting values, the spirit of international competition, inspired by the flags of each country,” according to AFP-relaxnews.
“The Croco Flag polo shirt sees Lacoste’s signature little green mascot swapping his scaly shirt for the colours of a country over a classic white cotton pique.”
The London Olympics 2012 open on July 27 and the UEFA Euro 2012 on June 8.
Other menswear designers are capitalizing on olympian ad campaigns and patriotism including Dunhill, Adidas and Armani, who has created a polo shirt with the beginning words of the Italian national anthem under the colar and the entire song on the inside of the jackets and sweatshirts.