Apparently New Yorkers are too lazy to stop off at a bodega or drugstore on any corner to buy energy drinks, snack bars, gum, mints and over-the-counter pain relievers. At least that is what the New York City Economic Development Corporation thinks as they awarded two students from Stern Business School at NYU and Universidad de Buenos Aires with a NYC Next Idea 2012 prize.
TaxiTreats is a concept that would bring vending machines into taxis and “aims to improve the passenger experience and increase the profitability of owning a NYC taxi medallion.”
The duo behind TaxiTreats, Brian Shimmerlik and Tomas Grosskopf, received $17,500, free office space and networking opportunities with New York City-based investors, entrepreneurs, professors, and government officials, according to PSFK.